Sports Training Programs for Adventure & Motivation
By Anne B. McDonnell
June 2001
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| | Fun is the name of the fitness game these days. By offering programs that appeal to a sport of your member's choice, you're likely to increase retention and even gain new prospects.
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When summer days are sunny and warm, or winter days bring snow to the mountains, would your members rather play tennis, hike or ski outdoors, or perform two sets of 12 reps inside your club? If your answer is clearly the first, then offering sport-specific training in your facility can be a great way to keep your current members motivated and attract new members. Outdoor sports programs don't always have to take members away from your fitness center. Instead, you can combine in-club programs with outings. For instance, you can offer training programs within your facility, such as sport-specific strength classes, and then take a group of interested members outdoors to try out their new skills. These programs can help motivate your members by giving them specific goals, social interaction, challenges and a fun environment for working out.
Types of programs
Your sports training program can include almost any sport imaginable. Popular examples are running, golf, swimming, biking, hiking, climbing and skiing. Many other possibilities exist, of course. Marathon or triathlon training, snowboarding, surfing, inline skating, mountain biking, snow shoeing, volleyball, baseball, basketball, soccer and much more. Be creative, but make sure your members are interested. Before posting flyers about your new tree-climbing course, find out if any of your members would actually participate. An in-club or online survey, or casual conversations are a few ways to discover interest.
Instructors
Once you know that your members are interested in a particular sports program, find a qualified instructor. If you already have someone on staff, wonderful. Just make sure that they can do what they say they can. If you don't have someone, ask around at local sports groups, sporting goods stores or even among your members. They may have a sports skill, or know someone who does.
Safety
Safety is an important part of every program, but some sports carry more risks than others. Your program should have a written safety plan in place, and all instructors should be trained in the appropriate life-saving/injury skills. It also may be necessary to require participants to sign an additional waiver if they want to participant in one of your sports programs. Also, before sending a group off on an adventurous trip, provide them with a checklist of things to bring. Water, sunscreen, a hat, sunglasses, food, and appropriate clothes and footwear are usually necessary.
Equipment
The initial cost of your program will depend on how much extra equipment you will need. If you offer a hiking program, then the only extra equipment you will need are hiking shoes, sunscreen and a water-bottle carrier, which can be provided by your members. If, however, you begin a climbing program, you will need thousands of dollars worth of ropes, shoes and maybe even an indoor wall. Most clubs either rent the equipment to members, or provide it as part of the program fee. Either way, make sure that your class doesn't end up costing more than it's worth. As far as non-sport-specific equipment, you may just need your weights, cardio equipment and some resistance bands. How to use your equipment to train appropriately for a specific sport is up to your qualified instructor.
Fees
To cover the extra costs of training your members in a specific skill, and then taking them outside to try out that new skill, you may want to charge a fee in addition to the regular club membership fee. The fee may also cover the cost of food during outings and/or such things as lift tickets and transportation.
Sample Programs
Rock Climbing: Vertical Endeavors Guided Adventures
Vertical Endeavors is an indoor rock climbing facility located within Life Time Fitness in Warrenville, Ill. Information on its website reads: "You've learned to climb indoors, now imagine the thrill of climbing outdoors on real rock!"
Vertical Endeavors Guided Adventures (V.E.G.A.) are year-round outdoor rock and ice climbing lessons, and guided trips for beginners to experienced climbers. Guides take participants on trips to the sea cliffs of the north shore of Lake Superior and to Devil's Tower in Wyoming. For ice climbing, adventurers go to Ouray, Colo. All programs are led by Vertical Endeavors guides who are professional members of the American Mountain Guide Association (AMGA).
One of the guides, Patrick Mackin, director of instruction for Vertical Endeavors and a guide with the AMGA, says there is definitely an advantage to teaching members specific sports skills. "You're going to have more fun if you train sport-specific," he says. Some of the participants in his outdoor climbs have told him that their experience was "life changing." He also says that it is important that the climbs are tailored to each person's climbing ability, and he makes sure that he "provides the basis for what people need to perform climbs on their own," instead of just playing "tour guide."
V.E.G.A. is headquartered at Vertical Endeavors, which offers 18,000 square feet of climbing surfaces. The indoor facility allows Vertical Endeavors to teach its "ground school curriculum" with no worries about weather. The program provides all essential technical equipment, including helmet, harness and ropes. Upon registration, participants receive an orientation packet including a list of items to bring with them on the day of their course. All programs are guided by experienced climbers. Guides are certified in CPR, first aid and Wilderness First Responder.
The Vertical Endeavors program has terms and conditions for its participants, which is a must for any outdoor sports program. Among them, all of its participants must sign a liability waver, and anyone under 18 must have the form signed by a parent or legal guardian.
Having fun, learning a skill and getting exercise are the important outcomes for participants in this program. Says Mackin, "By the end of the day, they've had a serious workout."
For more information on this program: 630 836-0122; info@verticalendeavors.com; www.verticalendeavors.com
Triathlon Training: Athletic Club at Denver Place
Transitions, A Triathlon Training Class, at Athletic Club at Denver Place in Denver, Colo., is a training class that prepares participants for every aspect of a triathlon. Triathletes perform mini-triathlons each session, and workouts range from a 100-meter swim, 5-minute bike (on stationary bikes) and a 0.3-mile run, to an 800-meter swim, 40-minute bike and a 3-mile run. "The longest day is meant to simulate a sprint distance triathlon," says Melissa Mantak, a personal trainer and athletic staff member at Athletic Club at Denver Place, and one of the program's two coaches. "I use [this] as as a ?test' to track their progress."
The class meets one morning each week from 6:00 to 7:30 a.m., and runs in three, eight-week sessions starting in January and ending in June. Each class includes a mini-clinic on swimming, biking or running technique, nutrition information, strength training and transition training. "We actually practice putting shoes, helmets, glasses, wetsuits, etc., on and off," says Mantak, who is a former pro triathlete. As the weather gets nicer, the class goes outside to a local reservoir to swim in open water and then bike and run to better simulate training and racing conditions.
The class attracts a wide range of participants, but most are beginners. Many are women who are training for the Danskin race, athletes attempting a first Ironman, or endurance athletes looking for some direction or a change of pace in their workouts. The number of participants ranges from 10 to 25.
"The group setting provides a fun, competitive, supportive atmosphere," says Mantak. "They all have a great time, show tremendous improvement in both physical performance and confidence, and exceed their goals and expectations."
Mantak doesn't need to do much marketing for her class. She says that word-of-mouth is her best advertiser. The club puts up flyers and posts information on its website, and it has had several non-members join the class thanks to the website.
"I started the class four years ago as a means of helping and coaching triathletes through the winter training months," Mantak says. "[My goal was] to keep them interested, motivated and fit."
For more information on this program: 303 294-9494; www.acdp.com
Golf Training: East Bank Club
In Fitness for Golfers at East Bank Club in Chicago, Ill., personal trainers Jeff Travis and Amy Pasqualini lead participants through a seven-week sport-specific program that includes strength training, abdominal and flexibility exercises. "The main focus of the program is injury prevention through flexibility and stretching," says Amy Pasqualini, a master trainer at East Bank Club. "We do a lot of core work with the abdominal, low back and hamstring muscles. This is complemented by stretches of the low back, hip flexors, hamstrings, gluteus, quadriceps and erector muscles of the spine to help increase range of motion."
Another important part of the class includes rotation work with a medicine ball. On the first day, trainers have participants hit balls so they can assess their swing and see form imbalances. Participants progress from basic rotation work to working on their swing. "We have participants mimic the golf swing and release the medicine ball against a wall. This helps them see the imbalances in their swings," says Pasqualini.
The class also incorporates weight work for the chest and back. Since "most golfers are strong in the chest and weak in the upper back, we focus on the back with seated rows, rear delt work, lat pull downs, retractions and depressions, and external rotator cuff work," Pasqualini says.
The benefits of this sport-specific class are injury prevention, increased ball distance, control of the golf swing, learning body awareness, building muscular endurance and increasing range of motion to increase club-head speed.
The East Bank Club also offers many other sport-specific training programs, including Spin, Stride, Splash, a triathlon-training program; Brick, a triathlon/duathlon training program; golf and tennis clinics and lessons; private basketball lessons; Kayak Workout, an instructor-led class on the river; and Ski Conditioning, a weight-training class for skiers.
For more information on these programs: 312 527-5800; www.eastbankclub.com